IFP Los Angeles Film Festival and The Festival Rag Announce Partnership

01.23.2004 (NEW YORK CITY) : The Festival Rag, a new online periodical dedicated to true independent filmmaking and filmmakers, has recently announced a new partnership with the Los Angeles Film Festival.

The Festival Rag, through the online entertainment portal KeMeK, recently emerged as a major voice in independent cinema. Since its flagship issue in November 2003, this new ally of indie-film has gained staggering momentum, and is now broadcast to thousands of media-industry subscribers. Yet, it is the Festival Rag's grass-roots approach that, by turns, created a hub for the independent film community to network, aquaint and communicate.

The IFP Los Angeles Film Festival, held annually for ten days in June, showcases the best of American and International independent cinema. With an attendance of over 40,000, the festival screens over 150 narrative features, documentaries, shorts, and music videos. Now in its tenth year, the Festival has grown into a world-class event, uniting new filmmakers with critics, scholars, film masters, and the movie-loving public. Slated for June 17 – 26, 2004, the IFP Los Angeles Film Festival promises to maintain its reputation for excellence in showcasing the best of independent film.

The Festival Rag will be recognized a Promotional Affiliate of the 2004 IFP Los Angeles Film Festival, in a partnership of two entities whose targets in the promotion of independent cinema are closely linked. "The primary goal for The Festival Rag is to amplify the voice of independent film," says Myles Samuel Iezzi, Publisher of The Rag. "The impact of joining forces with IFP Los Angeles Film Festival will be profound because we share a similar vision in the world of independent cinema."

"There are great films and filmmakers out there who can't be heard over the hundred-million dollar din of the blockbuster," says Dave Roberts, Managing Editor of the The Festival Rag. "Our mission is to help shed the light on these films by exploring the best venues for them to gain attention. The IFP Los Angeles Film Festival is one such venue."

The union between the IFP Los Angeles Film Festival and The Festival Rag is regarded by both sides as being a great step forward in reaching the goal of catapulting independent film to a more broad audience. "We at the IFP Los Angeles Film Festival are excited to be working with the Rag to bring independent film to the people," says Rich Raddon, Director of IFP Los Angeles Film Festival. The festival has left its mark on the world of independent cinema by forging another avenue for filmmakers' work to be showcased, while The Festival Rag explores the meaning and depth behind the festivals and films that make independent cinema what it is today.

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Vacco Dalbi : Public Relations

vacco-dalbi@kemek.com